Digital calling in Switzerland
In 2013 Switzerland's leading telecoms company Swisscom launched iO as a startup VoIP service for Switzerland. iO offered free apps for tablet and phone that allowed users, both Swiss and abroad to stay in touch for free.
While at Moving Brands I drove the digital experience design of the iO app products. I worked across many aspects of the product launch, from defining the product concept to get buy in to app UI/UX design and launch films. As a wholly digital brand the digital experience and UI have were central to building and defining the experience and business offer for a Swiss market specific product.
After much early success the product is now being phased out by the team at Swisscom.