Strategy & Experience Direction

Digital calling in Switzerland 


Digital calling in Switzerland 

In 2013 Switzerland's leading telecoms company Swisscom launched iO as a startup VoIP service for Switzerland. iO offered free apps for tablet and phone that allowed users, both Swiss and abroad to stay in touch for free.

While at Moving Brands I drove the digital experience design of the iO app products. I worked across many aspects of the product launch, from defining the product concept to get buy in to app UI/UX design and launch films. As a wholly digital brand the digital experience and UI have were central to building and defining the experience and business offer for a Swiss market specific product.

After much early success the product is now being phased out by the team at Swisscom.

See iO on the product websiteSwisscom or view on Google Play and iTunes.