Strategy & Experience Direction
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Re-designing the BBC

 
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Re-designing the BBC

In 2010 the BBC launched its new Global Experience Language. Moving the brand to an organisation wide digital change across the breadth of its Digital services.

I worked as a part of Neville Brody's Research Studios (now called Brody Associates) to develop the BBC Global Experience Language. This was the first iteration of the BBC Global Experience Language (GEL) as a holistic digital design system for the breadth of the BBC brand. With one design language and patterns as a part of a modular system that could be used and iterated on for the future.

The biggest challenge was to create  something that could grow with the needs of the brand over time and also offer enough flexibility to give personality to each of its unique brands and still feel 'BBC'. The GEL created is still the basis of the BBC digital system today.

As a core team member my role took me end to end of the project from pitch to strategy, UX/UI development, guidelines, coaching of internal team and design handover.

The old BBC design before the Global Digital Language

The old BBC design before the Global Digital Language