Strategy & Experience Direction

Switzerland's TV & radio merge online


Switzerland's TV & radio 

SRF is a Swiss national broadcaster, in 2012 a merger brought radio and TV together for the first time as one organisation and needed united digital brand experience for the breadth of its offer.

As a part of the team at Moving Brands I was brought on to lead the design across IA, UX and development teams to final delivery.  We developed an organisation wide website and defined the digital experience for the newly formed brand as a whole. Creating a digital brand language used able to be used across the breadth of the offer.

The project ran for over a year spanning concept, content strategy, IA, UX, UI and front-end build. We delivered the main website, mobile website and digital guidelines.

It was hugely successful and is still in use today or SRF mobile