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      <image:title>Blog - Visiting Digital Justice in NSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Brand guidance, more than a PDF - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Learnings for manuals and digital playbooks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Goodbye Justice, hello Nike &lt;/a&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Service verticals and horizontals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Service verticals and horizontals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/the-hidden-risks-of-service-assumption</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - The hidden risks of service assumption - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.georgesheldrake.com/blog/is-success-linked-to-user-centred-strategy</loc>
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    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - Is success linked to user-centred strategy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Is success linked to user-centred strategy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/what-are-design-sprints-good-for</loc>
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      <image:title>Blog - What are Design Sprints good for? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.georgesheldrake.com/blog/how-to-get-started-on-a-successful-design-sprint</loc>
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      <image:title>Blog - How to get started on a successful Design Sprint? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Blog - Service mapping at MOJ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Blog - What are Design Sprints? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/a-hrefhttpwwwmaking-things-for-otherscomblog2014626holiday-reading-a-web-for-everyoneholiday-reading-a-web-for-everyonea-7ekp8-36mjr-t75wz</loc>
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      <image:title>Blog - So long farewell… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/digital-service-at-the-nhs</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - Digital service at the NHS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/how-to-define-services-successfully</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - How to define ‘services’? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/d885c00c-cb1b-4c9f-803c-d33b2af415b8/GS_Blog_service-is.png</image:loc>
      <image:title>Blog - How to define ‘services’? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/design-bias-in-service-blueprints</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - Design bias in ‘service blueprints’</image:title>
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      <image:title>Blog - Design bias in ‘service blueprints’</image:title>
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    <image:image>
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      <image:title>Blog - Design bias in ‘service blueprints’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/service-qualities-journey-shape-and-position</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - Service qualities: journey shape and position - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/0a74bdbb-0766-4453-b13d-489357bda4a4/GS_blog_shape-position.jpg</image:loc>
      <image:title>Blog - Service qualities: journey shape and position - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Service qualities: journey shape and position - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/what-are-user-centred-service-journeys</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - What are user-centred service journeys?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/755f2133-a5c9-4fe7-b180-b4acd707769e/GS_blog_UC-Service-journey.png</image:loc>
      <image:title>Blog - What are user-centred service journeys?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/aa69e081-27e4-495d-94f0-9abe5f13ac23/GS_blog_Service-journey_georgesheldrake.png</image:loc>
      <image:title>Blog - What are user-centred service journeys?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A user-centred service journey is going to look different depending on the scale or the service you are mapping. This one has lots of processes without defined triggers so the green processes can be done at any time.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/when-should-we-use-user-centred-service-journeys-and-why</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - When should we use user-centred service journeys and why? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/e0bd98c7-ada7-40ee-9fed-6d8eaaa85099/GS_MOJ_opportunities_01.png</image:loc>
      <image:title>Blog - When should we use user-centred service journeys and why? - Make it stand out</image:title>
      <image:caption>This example shows a propositional opportunity for a stage within a user centred service journey that cuts across multiple services.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - When should we use user-centred service journeys and why? - Make it stand out</image:title>
      <image:caption>Identifying an opportunity within an existing service</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - When should we use user-centred service journeys and why? - Make it stand out</image:title>
      <image:caption>This map shows how a service was delivered in a single location it was used to form a propositional service change rolled out in one location, that ended up being a national service.</image:caption>
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  <url>
    <loc>https://www.georgesheldrake.com/blog/how-to-make-a-user-centred-service-journey-map</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - How to make a user-centred service journey map? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/0a17ffca-a699-4eed-9fd4-cbfdfa4e2991/GS_Blog_LRMapping.png</image:loc>
      <image:title>Blog - How to make a user-centred service journey map? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a074c99a71af684a177722/41c48305-4afe-456c-aa08-0c68425f67d5/GS_blog_user-centred-service-journey.png</image:loc>
      <image:title>Blog - How to make a user-centred service journey map? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.georgesheldrake.com/blog/category/2018</loc>
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    <loc>https://www.georgesheldrake.com/blog/category/2017</loc>
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    <lastmod>2024-02-05</lastmod>
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      <image:title>About</image:title>
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