Strategy & Experience Direction


All about me


I am a strategic design director focused on helping companies deliver make change to the best services and experiences for their customers. With over 15 years industry experience across a diverse range of sectors and disciplines. From design, branding and digital products to experience strategy, service change and transformation opportunities.

My passion is making experiences for people, with design and strategy that really happens.


My experience includes: 

  • Transformation and experience strategy

  • Identifying new opportunities for business, process and organisational change

  • Building and leading teams and connecting disciplines across the product lifecycle

  • Stakeholder engagement, collaborative work approaches and workshops

  • Cross discipline experience; creative, brand language, strategy, UX, user research and service design

  • End to end experience from pitching, concept and strategy to prototyping, final delivery and iterations

  • User centred work approach, leading with research, insight and findings

  • Designing and developing work approaches

  • Cross platform experience design systems

  • Working in a variety of methodologies including agile and sprint

  • Building teams and growing capability

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