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George Sheldrake
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George Sheldrake
Home
Case studies
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Home
Case studies
About
Blog
Contact
Design bias in ‘service blueprints’
2022 george sheldrake 17/03/2022 2022 george sheldrake 17/03/2022

Design bias in ‘service blueprints’

How can using service blue prints unintentionally effect create bias in service design.

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Service qualities: journey shape and position
george sheldrake 11/01/2022 george sheldrake 11/01/2022

Service qualities: journey shape and position

Services are best described by the ‘qualities’ that make them up. This post introduces definitions for position and shape of service…

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How to define ‘services’?
2021 george sheldrake 12/12/2021 2021 george sheldrake 12/12/2021

How to define ‘services’?

Five things to consider to define ‘services’ with actions we can take to make them happen.

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Digital service at the NHS
2021 george sheldrake 11/11/2021 2021 george sheldrake 11/11/2021

Digital service at the NHS

Working at NHS Digital to define a framework approach for digital services and service differences in health situations.

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The hidden risks of service assumption
2017 george sheldrake 25/10/2018 2017 george sheldrake 25/10/2018

The hidden risks of service assumption

When organisations ‘assume’, rather than know the full extent of their service offer they take on unnecessary risks…

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How to make a user-centred service journey map?
2018 george sheldrake 01/02/2018 2018 george sheldrake 01/02/2018

How to make a user-centred service journey map?

Mapping is an artefact, it is only ever as good as the quality research and service design investment you put in…

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When should we use user-centred service journeys and why?
2018 george sheldrake 12/01/2018 2018 george sheldrake 12/01/2018

When should we use user-centred service journeys and why?

User-centred service journeys are a great tool for exploratory research…

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What are user-centred service journeys? 
2017 george sheldrake 06/12/2017 2017 george sheldrake 06/12/2017

What are user-centred service journeys? 

User-centred service journeys are a way of defining what a business does from the perspective of the people that use your service…

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How to get started on a successful Design Sprint?
2017 george sheldrake 24/08/2017 2017 george sheldrake 24/08/2017

How to get started on a successful Design Sprint?

What conditions do you need to be successful…

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What are Design Sprints good for?
2017 george sheldrake 10/08/2017 2017 george sheldrake 10/08/2017

What are Design Sprints good for?

What type of things are they good for and when shouldn’t we use them…

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What are Design Sprints?
2017 george sheldrake 28/07/2017 2017 george sheldrake 28/07/2017

What are Design Sprints?

This three-part post series covers what they are, what they are good for and how to use them…

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So long farewell…
george sheldrake 31/05/2017 george sheldrake 31/05/2017

So long farewell…

After 2 and a half years at AKQA it is time to say farewell…

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5 things you need to know when starting a product or service
2017 george sheldrake 18/01/2017 2017 george sheldrake 18/01/2017

5 things you need to know when starting a product or service

Each new product or service brings new challenges and learnings. Here are my to 5 learnings…

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Goodbye Justice, hello Nike </a>
2015 george sheldrake 06/01/2015 2015 george sheldrake 06/01/2015

Goodbye Justice, hello Nike

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Service verticals and horizontals
2014 george sheldrake 18/12/2014 2014 george sheldrake 18/12/2014

Service verticals and horizontals

Codifying repeating services and transactions can help teams work together across organisations and related services…

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Visiting Digital Justice in NSW
2014 george sheldrake 02/12/2014 2014 george sheldrake 02/12/2014

Visiting Digital Justice in NSW

Learnings from New South Wales digital court and tribunals team…

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Is success linked to user-centred strategy?
george sheldrake 14/10/2014 george sheldrake 14/10/2014

Is success linked to user-centred strategy?

Looking at UCD and the success of companies vs some of their failed competitors…

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Learnings for manuals and digital playbooks
2014 george sheldrake 15/08/2014 2014 george sheldrake 15/08/2014

Learnings for manuals and digital playbooks

Some reflections testing the UK Government Service Manual…

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Brand guidance, more than a PDF
2014 george sheldrake 16/07/2014 2014 george sheldrake 16/07/2014

Brand guidance, more than a PDF

PDF 'brand guides' are no longer fit for purpose…

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Holiday reading ‘A web for everyone’
2014 george sheldrake 28/06/2014 2014 george sheldrake 28/06/2014

Holiday reading ‘A web for everyone’

A holiday is not complete without a board game and a good book…

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